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Writer's picturefebilla saswira

How Bali Grannies Won the Hearts of Audiences: Behind-the-scenes Viral Success

Updated: Oct 8


videographer Bali - Villo studio


In a world where millions of videos compete for viewers' attention every day, the most unexpected projects are the real breakthroughs. Our latest video featuring adorable grandmothers dreaming of Bali not only captured the imagination of viewers with its sincerity and humor, but also became a shining example of how quality content attracts attention and hearts. 🌴😂 Today, we reveal the behind the scenes of this viral hit and explain exactly why it became such a favorite. Get ready for a dose of laughter, warmth and unexpected discoveries with us.


1. Creating a viral video: the secrets of production

Behind every viral video is a story of hard work, creativity and an unyielding passion to create something unique. Our project about grandmothers dreaming of Bali is no exception. From the first idea to the final product, it's been a long but extremely exciting journey.

The idea and the script 📝: It all started with an idea to create something that would make people smile and look at the ordinary in a new way. The script was developed with the fine line between humor and sincerity in mind, so that each viewer would find something different in it. We had several creative meetings before arriving at the perfect balance between funny and warm moments that make our video so special.


Choosing the actors 🎭: Selecting the actors was key. We didn't just want performers, but real personalities that could convey the unique spirit of the video. Our grandmothers are not just actors; they are the heart and soul of the project. Their naturalness, charming smile and sincere joy in the filming process turned into the key to the success of the video.


Production Features 🎥: Quality is our priority. We used professional equipment to make every shot look flawless. A quality camera and thoughtful color correction allowed us to achieve a bright and rich image that stands out among many other videos. The soundtrack and music tracks were carefully selected to enhance the emotional response of the audience.


videographer Bali - Villo studio

Storyboarding by God, but with love )))


Costumer's work 👗: The appearance of the actors plays no less role in creating the atmosphere of the video. Did you know that beautiful bags from grandmothers can still be found in Auchan, but we did =)))))


2. The importance of target audience and terminology

Understanding and respecting your target audience is key to creating any content, especially when it comes to viral videos. We took a conscious approach to choosing words and situations so that they resonate with our viewers, evoking a sense of belonging and relatability. Using certain terminology familiar to our audience became a bridge that connected their interests and our video. 🎯


When viewers hear words and phrases they use in their everyday lives, it creates a sense of trust and intimacy. This "one of us" effect greatly increases the likelihood that the video will be watched to the end and shared with friends. In our case, the mention of Bali's cultural characteristics and humor based on real life situations made viewers feel like they were part of a great and fun story.


3. Importance of the first seconds

The first 3-4 seconds of a video play a critical role in grabbing the viewer's attention and convincing them to stay longer. In our video, we used an immediate immersive action strategy - from the very beginning, viewers are greeted with a vivid, emotional scene that instantly grabs attention and sparks interest. 🌟


We deliberately avoided long introductions, choosing as a "hook" a funny situation that instantly brings a smile and a desire to find out what happens next. This decision not only helped retain the audience, but also created the conditions for the video to go viral. People tend to share something that evoked strong emotions from the very beginning of the viewing experience.


4. The role of humor and content safety

Humor is a universal language that brings people together despite their age, cultural or social differences. In our video, we used humor as a key element to create a light and infectious atmosphere. Laughter not only helps the video spread, but also makes it more memorable. It was important to find the fine line so that the jokes were relatable to a wide audience, but at the same time remained relatable and friendly. 😄


The issue of content security is at the forefront in the digital age. We ensured that our videos were protected from unauthorized copying and distribution by implementing unique branding elements. Our logo is not only highly visible, but also blends seamlessly into every shot, making it impossible to remove without damaging the content. This allowed us to preserve copyrights and simplify the process of identifying and removing copies of the video on various platforms.



5. Stories of the set

The filming process was filled with many funny and unexpected moments that made this project unforgettable for the whole team. One of the most vivid stories had to do with the grandmothers learning a "foreign language". Preparing for the shoot turned into exciting lessons where the grandmothers enthusiastically learned words and phrases related to the culture of Bali. Their sincere interest and efforts added a special authenticity and warmth to the video.


No less memorable was the moment when one of the grandmothers offered to "remove" her teeth for the role to make the image even more colorful. This willingness to sacrifice for the sake of art caused a wave of laughter and admiration among the entire crew. These and many other stories of the set became part of the unique atmosphere of the project.

The success of our video of grandmothers missing Bali has exceeded all expectations. We received thousands of positive feedback and requests to continue the story. This inspired us to create a second part, which promises to be just as exciting and filled with new storylines and humor.



We're excited to announce that part two will premiere very soon. Subscribe to our social media channels to make sure you don't miss any updates and be the first to see the continuation of the adventures of our restless grandmothers. Thank you for your support and love for our project. There are many more exciting things to come!


Ready to Bring Your Vision to Life?


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